BMO Capital Markets analyst Tim Long is estimated, the new smartphone iPhone 7 in September set a sales record. The reason is that many of the Apple smartphone owners use models for two years or even more.
"25%" of the subscriber base, "120 million people, ready to start," said long. The analyst has studied the history of the sale of iPhone and found that 17% of users buy the new flagship immediately after the departure, 58% - over the years, 22% in a year, and only 2% do not update after that time the apparatus.
While long tim predicts a large number of units sold smart phone, the figures also support his claim, and we expect significant sales growth, even in the event that the iPhone 7 will be implemented small changes.
As long said, when he left the iPhone 6, the percentage of users who use the old model, was 23%, while launching the iPhone 6s dropped to 19%. Now, the percentage of users has increased again to 25%.