Because while Apple has gone wrong in sales of its products, especially the iPhone, since in the first quarter the company has filed a drop in sales, many analysts predict a bad year for the company. But still an analyst maintains his positivism and believes that the iPhone 7 could have record sales in September this year, as published in Business Insider .
The BMO Capital Markets analyst Tim Long said that the reason for such thinking is because there is a high proportion of existing iPhone owners now have a model that two or more years old.
25% of the "base of installed users" is ready for an upgrade, Tim Long considered an audience of 120 million phones. Long gave an overview through the history of all iPhone sales and estimated on average that 17% of users update as soon as it comes out next smartphone model; 58% update a year after the release of the new iPhone; and 22% the following year of the latter. Only 2% of users leave the update for later.
While the analyst predicts a large number of sales, the rest of the information appears to support his argument that we can expect a rise in sales.
By the time Apple plans an initial batch of selling over 70 million units for the iPhone 7 so that the Cupertino company would expect at least a large initial sale, beyond the smartphone would not present major changes as had expected.
On the other hand, is expected to launch next Apple smartphone is made in September this year with discrete hardware changes and some other interesting feature as increased storage capacity, a module dual camera (most likely on iPhone 7 Plus), among other things.