The augmented reality game Pokémon GO which was released one week ago hand Niantic developer in the App Store and during its first week of availability set a new record for downloads. Only in the first week, Pokémon GO had more downloads than any other application in the history of the App Store.
GO Pokémon was first released in Australia, New Zealand and the United States on July 5, extending its availability to other countries during the next two weeks. GO Pokémon is now available in 30 countries around the world.
Despite facing problems with servers and errors in the game that have yet to be resolved, GO Pokémon has become a great success, making the players go out to explore neighborhoods in search of Pokémones. Last week, Pokémon GO had obtained a total estimated at 7.5 million downloads, taking into account only the United States, generating more than $ 1.6 million each day and in two weeks the number of daily active users increased to 21 million.
The instant success of Pokémon GO, sent shares of Nintendo shares rise 25 percent, and businesses and restaurants near - called PokéStops, where players can collect items and find Pokémones, have a significant increase in pedestrian traffic.
In Japan, Pokémon GO was launched today under the auspices of McDonald's, hinting at future Niantic methods used for monetizing the game. In Japan, McDonald's locations are marked as "Clubs" where players can battle each other for control of the place to win daily prizes and experience.
During the next year, A pple could make more than $ 3 billion in revenue from Pokémon because it receives 30 percent of purchases in the application.