Apple is preparing a reality TV show called "Planet of the Apps" and the gorgeous actress Gwyneth Paltrow will appear as a mentor for participants.
Additionally, Gary Vaynerchuk also appear in the reality and musician will.i.am will also be present, although its role will be more limited.
In the words of Gwyneth Paltrow:
"TO DEVELOP AND PRODUCE BASED ON YOUR OWN ORIGINAL IDEA CAN BE VERY EXCITING BUT ALSO DAUNTING BUSINESS."
The actress added that it is "a great opportunity to be part of an experience to help application developers create new forms of business that impact on the lives of people".
Apple has already established castings for the reality show, this series will focus on the competitiveness of developing applications on Apple platforms (iOS, MacOS, TVOS and watchOS) and the winner will be rewarded with a large sum of money for your project.
In addition to the reality "Planet of the Apps" as well point from 9to5Mac , Apple is producing a series with Dr. Dre that will be broadcast via streaming through Apple Music.
While Apple works in these two series, Eddy Cue insisted that the company has no interest in competing with Netflix and other services in the broadcasting of online content via streaming.