Apple has appeared as a speaker at the Mobile World Congress 2017, which is a rarity because the company has not appeared in any event since his last appearance at Macworld in 2009.
If the papers do not deceive us, we could see Apple for the first time at Mobile World Congress, the largest exhibition in the world of the mobile industry. The MWC 2017 event will take place between February 27 and March 2, 2017.
At last Apple at MWC!
Apple on the App Planet in Hall 8.1, as well as two more spaces in Hall 2 at the Fira Gran Via Conference Centre. The first space is described as the only focused on the most recent innovations in industry applications area, so Apple can go promoting the ecosystem of the App Store.
The remaining spaces seem conference, so the presence of the company may not be public. Something inconspicuous because Apple presents its products in own events.
Apple was no longer present in the various commercial events that have taken place in the world like Macworld, the Apple Expo in Paris and at CES - the most important event of all.
Cupertino said no to the different events, claiming that no longer feasible to reach consumers. Why we believe that not going to appear publicly in the MWC- but hope is never lost.