Google is betting that this year all the hardware is no secret. Pixel, the glasses Daydream View , the router Google WiFi ... all physical products that will compete face to face with manufacturers who until now worked closely with Google. And in order to compete in the market, Google needs to take a walk wallet.
And if something has in abundance now that Google is certainly ready to invest money in advertising. Alphabet reported revenue of more than 20 billion dollars in Q1 2016 , and a senior Google has already confirmed that the Pixel will be "a significant marketing campaign." In fact, Google has already begun to circulate money on marketing machinery of the Pixel.
As reported in Reuters , Google would have spent $ 3.2 million in the first two days of TV advertising campaign of Pixel. To put it in perspective, at the same time Samsung invested 1.4 million in marketing, while Apple spent $ 2.45 million.