While the global smartphone market grew at a rapid pace in the September quarter, Apple's share fell from 13.6% to 12.1% per year, according to new research data.
Android devices have gone from having an advantage of 84.1% to 87.5%, as provided by Strategy Analytics. On the other hand, the platforms that differ from Apple and Google, such as Windows and Tizen, its market share was reduced from 2.3% to only 0.3%.
Industry shipments increased 6%, ie 354.2 million was increased to 375.4 million units, the fastest growth in a year. Strategy Analytics related this to the "emerging markets with relatively low penetration of smart phones" in Asia, Africa and the Middle East, India and South Africa in particular being strengths.
Shipments of iPhones fell from 48.1 million to 45.5 million units, apparently due to a lackluster performance in China and Africa. Apple CEO Tim Cook once had clarified that China is a big commercial challenge and would be the next great frontier to conquer, but while the market is still critical, the company has struggled to compete against the growing mobile phone manufacturers local, as Oppo and Huawei.
Although Android has a large market segment, the platform faces several problems, according to the comments that come from Strategy Analytics. Android is filling up with hundreds of manufacturers, which get little benefit.
It seems that the present and the future is somewhat complex for Apple, so you will have to deposit all their efforts on the iPhone 2017, especially in design and price, as they are strong factors which at first glance may determine the success or failure of a product.