Could Apple be losing the battle against Android? -


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Saturday, 5 November 2016

Could Apple be losing the battle against Android?

Apple's global share has fallen from 13.6% to 12.1% in the last quarter, while Android climbed to position itself in the 88% share.

This is ensured by the latest figures from Strategy Analytics, a company that focuses on researching the current market, which tracked the shipment of 375 million smartphones for three months, until they finally end in September. If we take it as a whole, the global mobile market grew by 6% year on year in the third quarter, marking the biggest growth.

An ugly picture for Apple

However, it seems that Apple is not going at all well. Shipments of the new iPhone 7 and iPhone 7 Plus dropped from 48 million to about 45.5 million in the year due to poor performance in Africa and China. Meanwhile, smartphones with Android operating system rose from 298 million in the third quarter of 2015 to 328,600,000 in the third 2016.

Of course shipments and market share does not tell the whole story, but leave out all gains and sales of companies. It is difficult to compare Android with iOS, the latter being an exclusive operating system for Apple products, while Android on the other hand, it is used by hundreds of companies.

Woody Oh, Director at Strategy Analytics reports that "very few Android vendors profiteers", also pointing out the great benefits of Apple with its App Store in markets such as China .

Anyway, the numbers suggest that devices smaller range of Android are rising thanks to their prices contained in markets such as Asia, Africa and the Middle East, regions that have greatly helped in increasing the market share of these terminals.

What do you think about this? Leave your answer in the comments!

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