Demand for iPhone 7 and 7 Plus has hit the ceiling, will sales fall? -


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Tuesday, 15 November 2016

Demand for iPhone 7 and 7 Plus has hit the ceiling, will sales fall?

Apple launched the iPhone 7 and iPhone 7 Plus on September 7 in a keynote with apple flavor characteristic of Cupertino, although some miss how did the inimitable Steve Jobs. A few hours of being offered for sale on the official website of Apple , there were so many reservations that some of the older brother had to wait or opt for the small model.

Now, just over two months into the launch, new data come out about the sales that the Tim Cook company has achieved with the seventh generation of their phones. The prestigious analyst Ming-Chi Kuo of KGI Securities has shed light on Apple figures today.

This expert did his predictions, pointing to foreign suppliers that Apple would review between November and December shipments of iPhone, in particular, he spoke of between 5% and 15%. Kuo explained his prediction given as the main reason lower demand than expected for the lack of significant news about the iPhone 6s .

Now the analyst makes an important statement: the iPhone 7 had reached its "peak". That is, that from this point the sales of these models will decline every month. Kuo exposes this prediction referring to the fact that the iPhone 7 Plus outsells the iPhone 7 and found in the stock of the major world markets, so that global shipping of these terminals has already peaked.

In this line, Kuo adds that he believes the iPhone shipping forecasts will be revised downward due to these two reasons:

1. A lower demand than expected for the lack of surprises in the iPhone 7, except for some areas such as water resistance or dual chamber Plus , do not innovate over previous models. And that does not help when selling devices that start from 769 euros, since many users have chosen to wait for the next iPhone in August .

2. Less time deliveries of online sales of iPhone 7 Plus, which is a slowdown in demand. As stated in the specializing MacRumors , KGI analyst argues clarifying that has observed that when stocks are missing not only to strong demand is due, but also come factors such as fixed capacity.

This decline pointed to Kuo may result in Apple decides to lower the prices of the new iPhone 7 and 7 Plus, or to hurry to launch new phone. What are your predictions?

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