Samsung has taken a full - page ads in several US newspapers to apologize to consumers for the fiasco of the Galaxy Note7.
Since the Korean Herald say the company 's announcement intended for its customers has been signed by Gregory Lee, president and CEO of Samsung Electronics in North America.
The ad appeared in the Monday editions of major newspapers such as The Wall Street Journal, The New York Times and The Washington Post.
FULL-PAGE APOLOGY ADS ARE THE FUTURE OF PRINT MEDIA: PIC.TWITTER.COM/FBAZ9UXFMD
- Rurik Bradbury (@RurikBradbury) November 7, 2016
The announcement cites the following:
"ONE OF THE MOST IMPORTANT PRINCIPLES OF OUR MISSION IS TO OFFER THE BEST QUALITY AND THE HIGHEST SAFETY. RECENTLY, WE HAVE MISSED THIS PROMISE. THEREFORE, WE APOLOGIZE. "
Moreover, Samsung has not yet shared publicly why Note7 Galaxy battery ignites so easily. But according to some sources the company is still investigating the reason for this fiasco.
As we anticipated, the South Korean firm would be initiating investigations with experts from other companies reviewing in detail all aspects and elements of the terminal hardware, as well as software and manufacturing processes.
Continuing with Samsung's announcement:
"IT WILL TAKE A WHILE BEFORE WE CAN GET THE RIGHT ANSWERS. THE MOST IMPORTANT THING IS THAT SAFETY IS OUR TOP PRIORITY. "
Finally, the announcement ends by mentioning that "they will listen to their users and learn from this failure, acting in a way that allows consumers to regain confidence in Samsung."
We leave you then with a photograph of the site of the official announcement of Samsung's apology in major US newspapers:
How about the apologies of Samsung? Why do you think the Note7's battery ignites so easily?