A new report by consultancy Consumer Intelligence Research Partners has detailed figures on sales of iPhone 7 and iPhone 7 Plus just two months after its release showing that Apple continue to increase more if possible sales, surpassing considerably the iPhone 6S and iPhone 6S Plus, at the expense of Android.
According to one of the directors of the consultancy:
THE LAUNCH OF THE IPHONE 7 AND 7 PLUS IS IN FIGURES BETWEEN THE WIDELY SUCCESSFUL LAUNCH OF THE IPHONE 6 / IPHONE 6 PLUS IN 2014 AND THE SLIGHTLY DISAPPOINTING LAUNCH OF THE IPHONE 6S AND IPHONE 6S PLUS IN 2015. THE SHARE OF THE IPHONE 7 IS SOMEWHAT HIGHER TO 71% OF THE IPHONE 6S, BUT SOMEWHAT LOWER THAN THE 81% OF THE IPHONE 6. NO DOUBT, SUCH HIGH NUMBERS OF SUCCESS OF THE 2014 MODEL ARE DUE TO FACTORS SUCH AS THE NEW FORM, A LARGER SCREEN AND THE ADDITION OF A TOP MODEL, THE IPHONE 6 PLUS.
Regarding Android users, the report shows that the migration from Android to iOS was somewhat above 17% this year, up from 12% last year with the iPhone 6S. Of course, increased migration does not necessarily imply an increase in sales of new models of iPhone:
THE TWO MOST SUCCESSFUL IPHONE LAUNCHES OF THE LAST 3 YEARS WERE DUE MORE TO FAITHFUL APPLE USERS WHO RENEWED THEIR IPHONE MODEL THAN NEW IOS USERS COMING FROM ANDROID. WHEN APPLE RELEASED ITS LESS SUCCESSFUL MODEL IN TERMS OF FIGURES, THE IPHONE 6S IN 2015, IPHONE USERS MOSTLY CHOSE TO WAIT TO UPGRADE THEIR MODEL. BREAKING DOWN THEIR SALES FIGURES, YOU CAN SEE THAT 26% OF THE BUYERS OF THAT IPHONE CAME FROM ANDROID, WHILE ON THE IPHONE 6 WERE ONLY 12%
That is, that the biggest blockbusters are due more to a renewal of the park phone users iOS users from Android. And is that it is proven that Apple fanboys are the most wasteful, both in gadgets and apps.
Apple has sought to influence lately in the vast amount of Android users iOS platform change, because its volume is still higher than ever. So much so that Apple has developed an app for Google Play with the goal that the migration of Android to iOS is as fast and efficient as possible.
According to the graph, users from other platforms such as BlackBerry or Windows, contribute 5% of iPhone sales after migration to iOS.
Although Apple never announces concrete data on sales of its iPhone models, except in global comparisons with its competition, external reports show that sales of iPhone 7 and iPhone 7 Plus have fallen in terms of numbers of terminals, for example during the third quarter of 2015 were sold 48 million iPhone compared to 45.51 million the same period of 2016. a significant decline compared with itself in a market that is a leader but each time more competitors are betting on diversifying the market.