Viber , one of the most popular applications of iOS instant messaging, has received an interesting update for iPhone and iPad on the App Store .
Viber now allow users access to a new business format to enable companies to communicate with their customers in a much more professional way.
Following the release of the update to version 6.5 of Viber, more than 1,000 public accounts have been introduced, including the BBC and The Weather Channel. Users can subscribe to the news and share content with their contacts.
Viber will facilitate the development of bots for chat
In addition, the public accounts for business contacts also have the possibility of introducing bots in chat messaging service. And how to do it? Viber makes it easy, as it has shared an API with tools for companies to develop bots.
Viber's public accounts for iPhone and iPad come after the "Public Chats" feature revolution that was launched in 2014, which allowed users to conduct a conversation with the general public.
Either way, users of Viber for iOS will not need to add any new contact to hold a conversation and interact with new commercial business accounts.
Finally, as pointed via MacRumors , it is noteworthy to mention that the messaging application Viber for iPhone, iPad and iPod Touch was acquired by the Japanese company Rakuten, which owns Play.com. Viber has currently more than 800 million active users. Away from WhatsApp and Telegram, but a worthy competitor. Do not you think? What do you think about the new update of Viber?