Rumors suggest that Apple will not renew its iPhone terminals SE in the first half of 2017, due to purely economic aspects, since for the Cupertino is more profitable to design and launch smartphones with higher profit margins, according to analyst Ming-Chi Kuo.
The only way Apple decides to continue with your iPhone SE designing a new model will iff get manufacturers to reduce their prices, to continue to maintain their profit margins with a device of 4.7 inches and a price considerably lower than the jewels of your market: iPhone 7 and iPhone 7 Plus.
Negotiate prices of its components down will not be an easy task, because despite the power position of Apple, among manufacturers include companies with tight margins and Samsung is also behind, with a more than likely rise prices of its components to pressure Cupertino.
It is estimated that the volume of iPhone shipments will fall in the second quarter of 2017, ranging between 35 to 40 million, less than the 40.4 million in the same quarter of 2016.
Is expected to manufacture the current iPhone model will decrease in 2017 due to lukewarm demand has been so far, especially in Asia, with preference for larger terminals. It is the snake that bites its own tail: the large amount of stock of iPhone in Apple stores - which, however, has not translated into strong advertising campaigns - and its smaller presence in the stands of sale against his brother iPhone 7 further slow sales of the current iPhone SE and the absence of news not favor renewal in that sense. it is not unreasonable to think of a discontinuance iPhone SE.
As you recall, Apple launched the iPhone in March 2016 combining most of the features of the iPhone 6S in a 4.7-inch terminal that so good result given in previous models like the iPhone 5S. Today, the future of the iPhone line is painted dark, unless they get a drastic reduction in production prices and choose to continue with a new policy model with a two - year renewal.