Apple leads Christmas sales with 44% of devices enabled -


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Wednesday, 28 December 2016

Apple leads Christmas sales with 44% of devices enabled

As expected, both the iPad as the Apple iPhone have been the most given away this Christmas mobile devices - even waiting of the Magi - according to tech consultancy Flurry . And is that activation of these terminals from 19 to 25 December very favorable returns data for the Cupertino, showing once again that they are the most popular, with figures roughly double that of Samsung.

44% of smartphone activations activations came from Apple 's iPhone, while Samsung is made with a share of 21%. Huawei, LG, Amazon, Oppo, Xiaomi and Motorola disputed the rest with percentages that oscillate between two and three percent of the market.

While Samsung grows very slowly in popularity during the holidays - an increase of 1% over the previous year, Apple continues its relentless rise, making it clear that they are the ideal gift. Of course, as a gray note, while Apple continues to be the undisputed market leader, its numbers have dropped from 49.1% from 2015 to 44%.

Also worthy of mention is the work of Huawei and LG, especially considering that none of them has a single device located among the top 35 of devices activated. And its market strategy is to sell a wide range of devices at affordable prices - above all phablets and mid-range smartphones - low - so consumers can choose, it seems to work. Incidentally, the pixel Google, which at the time seemed to stand as true rival the iPhone in July , does not appear in the list of Flurry.

The trend of consumer preferences towards phablets - mobile devices halfway between the smartphone and the tables of 5 to 6.9 inches - continues to grow in popularity. Only in this 2016 the iPhone 6 Plus, iPhone 6s Plus and iPhone 7 Plus have topped the market with a 37% share of the total. Of course, Apple's main dish is still the 4.7-inch smartphone, where it reaches 45% of permeation in the market.

As we have mentioned several times, the decline in the acquisition of tablets - where iPad is still the first in terms of sales - still down irretrievably .

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