The consultant IDC has produced a report of sales of wearables in this third quarter that return some disappointing conclusions for the Apple Watch. And despite the fact that during the third quarter of 2016, more than 1.1 million Apple Watch have been sold, being the best-selling smartwatch on the market - with a market share of approximately 40%, that is, only in the smart - watches Apple Watch is not among the top 5 best sellers wearables. In fact, the Apple Watch is the only wearable whose sales have contracted a whopping 71% over the previous year.
Competition wearables is headed prominently by Fitbit bracelets - with a share of 23% - and closely followed by Xiaomi - 17% - are doing much harm to Apple Watch, which beats copper Garmin and Samsung, all with a market share of around 5%. The battle between activity wristbands and smart watches is becoming bloody and it seems that in the imminent future there can only be one left.
The Apple Watch Series 2 was released in September with significant improvements over the previous model as a faster processor, waterproof, GPS and a much clearer and brighter display. At Apple they took into account the complaints of users of Apple Watch 1 renewing both hardware and software, although these improvements have not yet run through the consumer.
The causes of this "failure" of Apple Watch? The specifications of the Apple Watch Series 2, although constituting a gadget of the most complete of the market, do not constitute an improvement so substantial as to justify a difference of price so important with respect to the competition.
Also, because of its incipient launch and some problems of stock, perhaps many potential buyers are waiting for Christmas to buy a brand new Apple Watch Series 2. In addition, Apple tends to be rather leery about sales data assignment, so IDC data is a mere estimate.