Do we need this Nokia? - CYDIAPLUS.com

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Sunday, 25 December 2016

Do we need this Nokia?



The brand's once-powerful, judging by leaks, will feature its flagship smartphone. The commercial version of the novelty, as expected from its debut at the 2017 MWC fair, which will take place in Barcelona from February 27 to March 2. The survey, conducted among analysts of Life's publication, revealed that the new Nokia little chance of narrowing the iPhone market.

One of the most famous manufacturers of mobile phones "zero" actively climbing Rounds before the appearance of the first iPhone. If by the year 2000, the Finns occupied about a quarter of the world market (26.9% in 1999 - then Nokia has sold more than 76.3 million tubes), and by 2007, the company controlled almost 50% of the smartphone market. However, from this moment the cause of the Finns have gone abruptly down: a year Nokia has lost about 10% of the market.

In the first quarter of 2011, the percentage of smartphone sold units has dropped to historic lows, at that time 25% - have played the role of Android's resignation and concentration of effort in collaboration with Microsoft. Track the same sale of Microsoft's business and absolutely not ruined the legendary brand: in the first quarter of this year, Lumia devices based on the infamous Windows mobile were not able to hit even 1% of the market.

Finally, engineers and designers have come out of the not very clutches of Microsoft: the Finns of HMD Global, own the Nokia brand in the segment of mobile devices, ready to do again. Soon, the world will be able to see Nokia smartphones with "операционкой" Android on board. Produced not in Finland, - miracles no longer exist, and in China, in Foxconn factories, where the technique meets under the brands Apple, PlayStation, Canon, Xiaomi and many others.


About the new devices of the Finnish company we already know almost everything: insiders have poured in the Network of renderers, features and even live photos of devices several months before the supposed call.

If we are to believe the latest rumors so many sources of knowledge, the flagship of Nokia P can plug the belt, even the most powerful of this year's competition. The device must equip the latest Qualcomm Snapdragon 835 chipset, which was officially unveiled last month. Восьмиядерным. In бенчмарке AnTuTu has shown better results, leaving behind even Apple A10 Fusion, which is installed on the iPhone 7 and the iPhone 7 Plus. In addition, the developers will establish in the apparatus of 6 gb of ram

It is also known that the exchange for the Finnish smartphone should achieve a Carl Zeiss optical quality with the resolution of 23 megapixels. Claro QHD screen and the latest version of the Android 7.1 operating system Nougat only help Nokia P to become the title challenger "the best smartphone of the year".


Despite the excellent features, many may discourage the peculiar design or are believed to high prices of devices: surely for those good numbers in the passport will have to pay немаленькую quantity.

The nostalgia factor can be a key factor for many potential buyers, convinced senior consultant of J'son & Partners Consulting alexei Тырков.

"Nokia devices were very popular in Russia and have had the most loyal user database. This can positively influence the sales potential of the company's new smartphones, "says the expert.

At the same time, at the moment in the market there are many producers of second and third level, offering a device of low cost, but at the same time have good technical characteristics.


"Therefore, Nokia's smartphone sales prospects will depend on what kind of pricing policy will be chosen in the company and what are the technological innovations they offer," concludes Тырков.

Consider the price of future Nokia smartphones most vulnerable element and main analyst of Mobile Research Group eldar Муртазин. In his view, Nokia's chances in the return to the throne look very dubious, even though the company has the necessary resources to achieve them.

"The Nokia brand is already forgotten by the consumer. For the success of the sales and the conquest of the market with zero will be necessary witty device and elegant soft and the right price. So far, none of these points we see, yes, and take from them the nothingness, "- doubt Муртазин.

One way or another, but nowadays in the market of mobile devices reigns timeless. Apple's news correctly anchored in the creation of consumers as the premium of Samsung devices the year has not been given - the company continue to get rid of a scandalous Note 7 and разгребают the consequences of the explosive market's departure from the insignia. The Chinese smart phones look boring and monotonous. In this situation is that the Finns have a good opportunity to make themselves known. Important is to understand, for whom the devices are produced. At work times under the wing of Microsoft could not do it.

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