Less than a month to Christmas and fully immersed in preparations, a mark stands as the most desired at the foot of our tree and a star product this: Apple's iPhone. And like every year is that Apple is still the object of desire of consumers and thus is at the top of the wish lists, followed at some distance by the MacBook.
According to a survey by analysts at Piper Jaffray, the undisputed leader is the iPhone, with 7.2% of the total people eager to own the smartphone Apple, growing 5.2% compared to the previous year. In second place but at some distance is the MacBook also Apple, with a 2.1% popularity.
It is not common to find a computer in the top three, but the recent launch of new models MacBook Pro 2016 has been the architect of the push.
There is no doubt that technology has much pull among the gifts, but rather surprised that these gadgets as productive copen the first place to the detriment of other leisure - oriented devices. In fact, after the outstanding leadership of Apple products, we can find the Xbox in third place with a 1.4% share. That is, the game consoles go down to the bronze.
In fourth position and are generically wearables with 0.9%, covering numerous gadgets wrist among which is the Apple Watch. Something further down, fifth, we return to pure fun with Play Station. Then the list expands to other technological devices like sports cameras, drones or hoverboard, although the fashion also enters the top ten with Michael Kors as protagonist.
In any case, the loyalty and / or market share Apple is simply spectacular, with more than 10% of the total. That is, out of 10 people surveyed, at least one plans to buy an Apple product this Christmas.
As we have discussed on more than one occasion, the iPhone 7 is selling well above expected and the view is that this Christmas will be a good time to increase even more these overwhelming figures. During the Black Friday and Cyber Monday Apple made significant discounts, while not bulldozed sales and other brands, but analysts can not draw conclusions from this fact, as many acquire Apple products later, without any discount .