Apple plans to reduce production line iPhone 7 during the first quarter of 2017 due to an accumulation of stock because the iPhone, despite being the star gift this Christmas , are selling slower than expected, pointing to Nikkei a supplier of manufacturers.
It is not the first time that the Cupertino adopted this strategy, although at the end of 2015 opted for the same to have surplus of the iPhone 6s.
Apple is very careful when planning to manufacture its devices according to the consumption patterns of the customers, with the aim of avoiding, as far as possible, the storage of devices. Moreover, they prefer not to stock - as happened earlier this month with the iPhone 7 or more recently with AirPods, which are depleted worldwide - and delay orders to generate surpluses.
This rumor Nikkei points out that the global sales of the iPhone 7 are slower than expected, so Apple has chosen to adjust its pace of production in both iPhone 7 and iPhone 7 Plus
And according to analysts, at first Apple took advantage of the glaring problems Samsung Galaxy Note7 to fire sales, but its success is due more to errors rival that hit the iPhone 7, which attribute of being very innovative . In September, Apple decided not to disclose the sales of the first week and it is said that the pessimism reigns after seeing that for the first time after thirteen years benefits are being cut.
All hopes seem to be placed on the next generation iPhone that Apple will launch in September, which all are rumors, such as will not have borders, a possible flexible screen OLED plastic , manufacturing in three sizes, which will be larger in previous editions ... in any case, it seems that Apple will have to really surprise to restore confidence.