Now that the Black Friday and Cyber Monday have ended, it is time to begin analyzing industry sales of smartphones. New data released by Localytics show that, surprisingly, the Google Pixel outperformed the iPhone 7 as the most popular purchase last weekend.
As indicated analytical Localytics Black Friday of the Google Pixel reached 112% of sales compared to its previous data. On the other hand, the Samsung Galaxy S7 saw sales grow 36%. As for the iPad Pro and iPad Mini 2 sales increased 24% and 19% respectively. And finally, the iPhone in July increased its sales by 13%.
Pixel The Google smartphone has surpassed iPhone sales 7 during the Black Friday, yes, but why? We'll tell you then.
Apple's "special" offers for Black Friday
There are several facts to consider about the triumph of Google Pixel to the iPhone 7. First is noteworthy to mention that the smartphone Google started with an advantage as it was submitted later than the iPhone 7. But also its price it is much more affordable and this encourages more buyers looking for Black Friday fantastic deals.
One of the main reasons lies in the excellent offers of Google Pixel, much better than Apple without a doubt. In fact, the Cupertino company did not offer any promotional offer for the iPhone 7 or iPhone 7 Plus. He only offered € 50 gift cards for the iPhone 6s, the iPhone 6s Plus and some other device.
Google Pixel: The absolute winner of Black Friday
Obviously, Google Pixel has not sold more units than Apple iPhone 7 in total. But this Black Friday win against Apple put the Google smartphone a little closer to the company's terminal bite apple.
From Localytics also they wanted to share a statistical chart showing a comparison of iPhone sales iPhone 6s and 7 during the Black Friday in 2015 and 2016, respectively. And the results are absolutely shocking!
Be that as it may, you must recognize that Google Pixel is giving much to talk about. It has much merit that the new Google smartphone sales have surpassed Apple and Samsung, if only for a weekend. But the great thing of all is that the bet of Google could change completely the mobile panorama of the sector of the smartphone industry during the next years.