Although the data revealed by the external consulting firm IDC on the poor sales successes of Apple Watch in the field of wearables, Tim Cook has come to the fore insisting that Apple does not filter data on their numbers - so The report has been made on the basis of approximations and not actual data - and that the Apple Watch Series 2 is working very well in terms of sales.
Yesterday we published the post echoing the IDC report in which it was shown that indeed, the Apple Watch was the best selling smartwatch , but not nearly was the favorite wearable buyers, who gambled much more bracelets activad Fitbit , Xiaomi or Garmin at the expense of Apple smart watch. To make matters worse, Apple Watch was said to be the only gadget on the market whose sales were down 71% over the same quarter last year.
But Tim Cook has denied this report. And it is that both Cook and his boys expect Apple to strike this Christmas:
OUR DATA SHOW THAT THE APPLE WATCH IS SELLING VERY WELL AND EVERYTHING POINTS TO IT IS GOING TO BE ONE OF THE CHRISTMAS GIFTS PAR EXCELLENCE THIS CHRISTMAS. SALES ARE OUT OF THE RANKINGS, IN FACT THE FIRST WEEK THAT APPLE WATCH WAS ON THE MARKET, WE SOLD MORE THAN ANY OTHER PRODUCT SO FAR IN THE COMPANY'S HISTORY. WE HOPE THIS QUARTER IS FANTASTIC.
The Apple Watch is probably one of the few products of the company of Cupertino that is not a leader and indisputable referent in its sector. Despite this, Apple released later this September its Apple Watch Series 2, with improvements such as water resistance, GPS, a more powerful processor and a much sharper screen.
Although their numbers are a secret, they are known to have suffered stock problems in numerous stores, indicating that sales were at least greater than the company itself expected. Also, Apple has implemented its iOS 10 to make their smartwatch a much more useful when purchasing apps or pay him a clear differentiation from their competition tool.
Technological analysts point out that their interface is more complicated than the competitors' wearables, which may not be as complete in functionality but offer interesting features at fairly tighter prices.
In any case, this Christmas will coexist both the Apple Watch Series 1 and the brand new Series 2, with a substantial price difference between both and will be the time of truth for Apple