Tomorrow Tuesday Apple will publish its fiscal results for the first quarter Q1, which ended in December. As usual, in a few minutes we will know how it has gone to the company of the bite apple and we will check which financial analysts were right. The last one to give its opinion, the economic tribune of the Wall Street Journal, that through consultants Cowen and Co. bet for an unsurpassed success for the iPhone 7 Plus .
According to his speculations, Apple is finding a niche in customers who prefer to pay more for better specifications . And is that when the iPhone 7 was released in September Apple dared to incorporate improvements over its standard version, something that had not done so far.
As you know, the iPhone 7 Plus comes with a dual camera that directly impacts on better portraits and zooms, a battery with more autonomy, more ram and of course, a somewhat bigger screen .
The strategy seems to work for Apple, which according to Cowen & Co has achieved that its iPhone 7 Plus captures a market share of 40% of the 58.5 million iPhone 7 devices sold in the first fiscal quarter , a bestial increase over the 23 % Achieved with its predecessor the iPhone 6s Plus in the same period of the previous year. The numbers do not cheat, without doubt the 24 million iPhone 7 Plus regarding the 15.5 of iPhone 6s Plus clear any questions about consumer preferences
According to analysts, iPhone base users want a cooler and more powerful iPhone , with more features, something that apparently suffers the iPhone 7 model that the truth be told, innovated rather little.
That's why for the most demanding customers the option of the iPhone 7 Plus , which combines water resistance with a more powerful device and dual camera is the optimal, making it the best-selling premium range of Apple device.
Via | Wall Street Journal