When Nintendo launched the new Super Mario Run in the iOS App Store under the strategy "play for free and pay once" everyone wondered how many players come to pay 10 € to unlock the full version.
An analytical firm has finally got the answer to the big question. Since the company Newzoo estimate that only 3% of the players who downloaded Super Mario Run on your iPhone or your iPad have decided to buy the game.
Super Mario Run got 4 million dollars in profits, but has not reached success of Pokémon GO , probably because of its marketing strategy and its exclusivity in iOS.
And you, have you bought Super Mario Run on your iPhone or iPad?
While 3% of the downloads are quite good, considering that in Candy Crush only 2% pays to play, the difference is that Nintendo would get much more profit with the freemium model.
In fact, if you stop to think about it, Candy Crush Saga is still in the top ranks of the Top Ranking by revenue of the App Store in many countries and that the game has gone out of style for years. While on the other hand Super Mario Run remains in the 7th place (United States) and in the 12th place (Spain).
"NEWZOO ESTIMATES THAT SUPER MARIO RUN HAD GENERATED OVER $ 30 MILLION IN PROFITS, AND 3 MILLION PLAYERS HAVE PURCHASED THE FULL VERSION. 3% OF THE 90 MILLION DOWNLOADS OF THE GAME. "
On the first day of its release on the App Store iOS Run Super Mario it earned 4 billion dollars in revenue, and Apple announced that the game had set a new record for downloads with 40 million downloads in 4 days.
If you're a fan of Nintendo but has not finished convince you or Pokémon Super Mario Run GO do not worry, because the company plans to launch new games this 2017 , including Animal Crossing and Fire Emblem.