For the first time in five years, Apple's iPhone has ceased to be the best-selling smartphone in China during the past 2016 , an event that has not gone unnoticed by Cupertino, who are betting heavily to increase their presence in India by trying to Palliate the Asian market boom. Both China and India are countries with a large population and emerging economies whose markets are strategic for large companies.
And it is that everything indicates that the iPhone 6s has been dethroned in China by a smartphone the country, Oppo R9 with figures of 17 million units for 12 million iPhone terminals. A real collapse without palliatives, and more considering that the Oppo is a copy of iPhone .
These are difficult times for Apple, which is not part of the country's growth in consumption and imports of devices, which last year grew 6% to reach 465 million units last year. While Oppo grew by 109% beating Vivo and Huawei, with more than 78% and 21% respectively, Apple's shipments in China fell 21% last year, to the level of Xiaomi, another one that is in a downturn.
According to the research director of Counterpoint, the company that has reported the news:
THE SMARTPHONE USER BASE CONTINUES TO GROW AND MATURE, BUT THE TREND IS TOWARDS MEDIUM-LEVEL TERMINALS, WHICH CUT THE GROWTH OF COMPANIES LIKE APPLE. IN ADDITION, THE MAIN FEATURES THAT THE CHINESE CONSUMER LOOKS FOR ARE FAST CHARGING, OLED DISPLAY, LARGER AND STURDY BATTERIES AND DUAL CAMERA. THINGS THAT ARE MISSING ON THE IPHONE 6S. THE IPHONE 7 PLUS HAS A SUPERIOR BATTERY AND A DUAL CAMERA BUT ITS COST ESCAPES THE POCKET OF THE AVERAGE CHINESE CONSUMER. THE IPHONE 8, APPLE'S NEXT MODEL, WILL BE THE KEY TO SEE HOW THE CHINESE MARKET RESPONDS
It is widely known the taste of Asians for the largest screens, something that Apple complied from the iPhone 6. However to this day the battery is still the weak point of the apple bite company . Once again, more pressure for Apple and its impending launch of the iPhone 8, which a priori will have all the ingredients for success in all world markets, although the price will be a major handicap.
Via | Phonearena