Facebook Messenger is becoming one of the most used messaging applications . Its use far from being similar to other applications, such as WhatsApp or Telegram, is close to the chat between acquaintances or professional, in which without the person's phone you get in touch with her through Facebook.
This is really a good solution for many users, who offer products and services through the blue social network. However, this time we are not talking about the benefits of the application, but how Facebook intends to monetize it .
Facebook Messenger, a bag of tickets for Zuckerberg
In the app's own blog, Eddie Zhang, product manager on Facebook, has admitted that the company is launching very small test ads in Messenger .
These tests have begun to be applied in Australia and Thailand , say that the ads are an opportunity for businesses to reach Messenger.
Ads will be displayed under your recent conversations , labeled under Advertising, with a header image, title and small company description along with a Read More.
We will not be harassed in our conversations
From Facebook ensure that we will not see any ads in our conversations , unless we talk with brands or click on the ads on the app home screen.
In the same way as in the main application, you can denounce ads that you consider inappropriate or hide the advertising you do not want to see.
You will be able to send advertising by Messenger
Yes, it will not only appear, but you will be able to receive brand messages . But for this to happen you must accept, that is, only you will decide if you want the brands to talk to you through Messenger.
We do not know when these tests will arrive in Spain , if they will arrive, or if we will arrive directly when the service is applied worldwide.