From 27 February to 2 March 2017 Barcelona will host the Mobile World Congress 2017 , undoubtedly one of the largest events on a global scale for the smartphone sector, where manufacturers, developers and ICT experts in general will gather around the Mobile phone industry. Precisely, it will be the first day when the Meetup of the App Store Optimization - or ASO in English - will be held at the Talent Garden's coworking in Barcelona.
To open the mouth of all that the MWC offers us, the Meetup of the App Store Optimization, a free conference focused on the marketing of apps , will be held on February 27th to discuss techniques to increase its visibility, increase facilities And of course, the revenue generated by the apps. An appointment of maximum interest seeing the current heyday of the applications market and its growing competitiveness.
The App Store Optimization Meetup event - an appointment driven by Spanish startups PickASO, an agency focused on mobile app marketing and TheTool, a tool for facilitating app visibility - is geared specifically to app marketers, developers and entrepreneurs . Among the speakers is Daniel Peris , an ASO specialist and CEO at TheTool and co-founder of PickASO.
App Store Optimization
The ASO consists of optimizing the tab of an app in order to maximize its visibility on download platforms , such as the App Store or Google Play. For this, during the appointment will discuss different points of the ASO that are key to the success of an app. Among the topics: ASO for App Store & Google Play, How to monitor the main KPI ASO? Or ASO hacks.
The apps industry remains strong, while increasing competition. Only in 2016, according to AppAnnie, the number of downloads has increased more than 15% , achieving a 40% increase in revenue on the apps platforms. Likewise, in-app time has grown by 25%.
If you want to register, click here . For more information on the App Store Optimization Meetup you can visit the Twitter account of PickASO , its website , and TheTool website.