While sales of the iPhone 7 Plus hit records , sales of Apple's bite tablets remain in the background.
During this week Apple published its sales data with more than 13 million iPad sold , including Christmas sales. Figures well below the 16 million units sold during the last quarter of 2016.
But, obviously, Apple is not the only company that suffers a big drop in sales in the sector of the tablet market ...
Apple continues to remain the leader in the tablet market
Companies like Amazon, Samsung, Lenovo or Huawei follow the wake of Apple, which has once again positioned itself as a leader in the tablet sales sector since late 2016.
The tablet-PCs represent a high number of global tablet sales, although the iPad Air 2 and the iPad Mini have also accompanied Apple's 13 million units sold.
According to the Cupertino company, the iPad has 85% sales in the United States tablet market (over 200 $) so during this time period things are not going badly for Apple, Despite the fall in sales, and is that consumers obviously can not be updating their devices year and year also.
Of course, Samsung is the strongest competitor for Apple, with an estimated 8 million tablets sold and 12.8% share in the market, according to Strategy Analytics.
Tim Cook, CEO of Apple, wanted to talk about the upcoming iPad:
"WE HAVE VERY EXCITING THINGS COMING TO THE IPAD AND I AM VERY OPTIMISTIC ABOUT WHERE WE ARE GOING. CONSUMER SATISFACTION IS IN THE DARK. IPAD PRO TO 99%. SO I SEE VERY GOOD THINGS AND I EXPECT BETTER RESULTS. "
Do you plan to update your iPad during this year? Do you think Apple will surprise with their new tablets?
Source | Macrumors