Yesterday we knew from Apple's own hand the company's economic results from the apple bite during the first fiscal quarter . They strongly emphasized the iPhone, its product star or for the first time are selling more Mac computers than iPad, which continue to decline. For the first time Tim Cook brought to the forefront the Apple Watch claiming its sales success, but did not endorse this statement with numbers .
But the firm of technology analysts Strategy Analytics has dared to predict them. Apparently , Apple Watch would have sold a whopping 5.2 million units during the last quarter , making it by far the best selling smartwatch during the Christmas season with a chilling market share of 63.4%. Say, out of every three smart watches sold, two of them were an Apple Watch.
Its immediate pursuer was Samsung , which managed to sell just under a million smartwatches during the same quarter, achieving a 9.8% market share. The rest of brands led by Garmin, Fitbit or Huawei, managed to bring together all of them 2.2 million sales and a 26% share of the sector.
According to the director of Strategy Analytics
DEMAND FOR APPLE WATCH SERIES 2 OVER THE CHRISTMAS PERIOD IN WESTERN MARKETS HAS BEEN SURPRISINGLY HIGH AND HAS ALLOWED APPLE TO GET RID OF ITS ACCUMULATED STOCK, EVEN RUNNING OUT OF STOCK
However, we can not fail to point out that these are estimates of a consultant and not official company data , so actual results could vary. Although they have not explained their methodology of calculation, this firm assures that they employ diverse analyzes and algorithms that such good results have been giving them from the years 90.
Although it is a leader in the sector, Apple has never broken the market as in its day with its iPhone, iPad or Mac , in fact, Apple itself had always included it in its category "Other products", With items like the Apple TV, Beats headphones, AirPods, iPods and other accessories, something that could change.
Although it is a sales success that is a green shoots for the company in conjunction with its growth in the service area , it is still relative, as the sector of smartwatches and wearables faces serious problems of growth , Such as innovation, price reduction and improved features by implementing health and exercise sensors more reliably, reaching the general public.
Total sales of Apple Watch in 2016 were 11.6 million units, slightly more than half the total volume of smartwatches sold - 21.1 million - but in any case a slightly higher figure than the 20.8 million Acquired in 2015 .
Via | MacRumors