How important is Apple's market share? -


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Tuesday, 30 May 2017

How important is Apple's market share?

Market analysts are trying to estimate and predict how much revenue smartphone providers will generate. Market share is as important as the fact that a company needs to sell enough to cover manufacturing, research and development costs.

Be that as it may, if a company is not getting the necessary income, obviously, there will come a point where the company should leave the market ...

The overall market share of Apple's iPhone has remained fairly high since 2013 and even years earlier. Therefore, your earnings have also been very high. Analyst Michael Walkley has estimated that these were the data:

2013: 62%

2014: 77%

2015: 90%

2016: 83%

2017: 83%

As you can see in the percentages we have shared, Apple has captured most of the revenue from the smartphone industry . Especially in 2015, when the company introduced the iPhone 6 and the iPhone 6 Plus.

It should be noted that the market share of 83% in 2017 is only in the first quarter of 2017.

Apple has done a great job maintaining the margins of market share. With a large and loyal user base and a very aggressive strategy with very high prices.

Samsung has become the second company, but last year has seen its revenue fell sharply.

Huawei is in third place, now has 5% of the profits of the smartphone industry.

Michael Walkley did not mention in his analysis companies like Xiaomi, OPPO, Vivo and ZTE, as these companies that use Android as an operating system on their mobile devices and will continue to hamper one another in the smartphone market.

It will be very difficult for some companies to gain ground in the United States, as the most profitable business is the one Apple has raised thanks to its aggressive sales strategy.

Source | Forbes

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