1 in 5 people reading this will buy a HomePod - CYDIAPLUS.com

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Saturday, 17 June 2017

1 in 5 people reading this will buy a HomePod

Marketing is a wonderful discipline: something that a few days ago did not know existed, thanks to him, you need to and probably buy. And eye, in many cases actually comes to cover a use that until now was not satisfied, or not in the way we wanted. This is the case of HomePod , a new concept of audio for the home that with Apple acquires another experience of use. Well, according to a survey of more than 2,000 people, approximately 19% of them who are already users of Apple would be very interested in buying it , a percentage that drops to 13% when we talk about non-user population of Apple .

Of course, the HomePod is not yet the market leader for smart speakers, but a modest third place . Although it is necessary to take into account that until December will not go to the market and will spread the voice about the work and miracles of its use. Because the podium is the Amazon Echo with a 17% followed by the Amazon Dot. We insist, we refer to the population in general, because if you own an Apple device, the thing changes.


HomePod


No wonder the price is considered the most surprising factor when choosing a smart speaker, even above the sound quality. However, the mark is the second consideration. Surprisingly, only 14% mentions the accuracy of speech recognition as a key factor .

Of course, one in five Apple users express their interest in HomePod are good news for Apple , but it remains to see if these expectations will actually materialize. At the moment, Amazon announced in February that it had sold 8.2 million Echo speakers, and although the HomePod will cost exactly double, its hope is the premium and therefore more demanding public.

Tim Cook himself said recently that the difference in price did not take away the dream:

IF YOU REMEMBER WHEN THE IPOD CAME OUT, A LOT OF PEOPLE SAID, "WHY WOULD ANYONE PAY $ 400 FOR AN MP3 PLAYER?" AND WHEN THE IPHONE WAS ANNOUNCED, IT WAS LIKE "IS SOMEONE GOING TO PAY - WHATEVER IT MAY COST - OVER A PHONE ? "THE SAME THING HAPPENED TO THE IPAD. WE HAVE A GREAT EXPERIENCE GIVING PEOPLE WHAT THEY DID NOT KNOW THEY WANTED.

So start saving, you have time until December .

Via | 9to5Mac

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