Apple has obtained 83.4% of the full profit in the smartphone market in the last quarter -


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Monday, 5 June 2017

Apple has obtained 83.4% of the full profit in the smartphone market in the last quarter

After the I quarter of 2017, in the part of the iPhone maker had 83.4% of the total profits made by companies in the global smartphone market. This is said in the analytical report of the firm Strategy Analytics. A year ago Apple's result was 79.8%.

On the evaluation of observers, the operating profit of the giant "apple" is 30.7% of income. For comparison, the main competitor in the Market, Samsung, this figure is only 9.7%. As analysts noted, Apple's success demonstrates the ability to minimize production costs while selling its high-priced devices.

Samsung ranks second in the rate of profit in the global smartphone market with a result of 12.9%. Close the trio of China Huawei.

Experts believe that South Korean Samsung is becoming increasingly difficult to improve profitability and profitability rates due to market saturation, leading to a reduction in overall profitability. According to Strategy Analytics data, between 300 smartphone manufacturers only about 10 work with the benefit.

Apple traditionally leads with a considerable margin of other manufacturers, by the volume of benefits, although the participation in the mobile market does not have a considerable superiority. Thus, in the first quarter of 2015, the cupertino company accounted for 92% of the global profits of the smartphone application, with a market rate of 20%. And in the last quarter of 2014, Apple has obtained almost 90% of the profits of smartphones.

Most of its success in late 2014 and early 2015, Apple has the obligation of popularity of the iPhone 6 and iPhone 6 Plus, which has led to the fourth quarter of 2014 of the percentage of global earnings of smartphones Android has dropped to 11.3% compared to 29.5% in the fourth quarter of 2013.

In the last quarter of 2016, thanks to the popularity of iPhone 7 and Apple's iPhone 7 Plus to take advantage of Samsung's sales, which is largely explained by the failure of Galaxy Note 7.

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