Apple and the cinema: A Sirilogy lasts like a "Rock" -


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Monday, 24 July 2017

Apple and the cinema: A Sirilogy lasts like a "Rock"

From its very beginnings, Apple has shown us that it has no problem using the most extravagant marketing strategies we can imagine. These campaigns have given the company an incredible boost to the top among technology companies. Thanks to them, Apple products have become a place in our desks, in our pockets ...

And is that, nobody knows how to sell their products as Apple does. No matter if they create the most disastrous device in history, they always manage to find a good reason that makes you wonder if you should buy it . They create a need where there is none. Now they have been obsessed with making us believe that Siri is really worth it, and have resorted to one of the actors of the moment to do so.

"The Rock" allies with Apple to ... Make a movie?

To promote the latest version of the company's digital assistant, Apple will launch in the next few hours on its YouTube channel a new campaign in the purest style of Hollywood. This new ad, will star Dwayne "The Rock" Johnson , and, of course, Siri. At the moment, many details have not been revealed, but from what you see in the "poster" they have shown, it seems to be some kind of parody of action films.

What comes before this strange collaboration does not know anyone, but of course, this is another sign that the company has no plans to leave behind their extravagant marketing strategies . And now that the HomePod is months away from its launch, I'm sure it will come in handy for a star company. Of course, hopefully not try to make an original TV show with Siri, that would be too much, even for them.

And you, what do you think of these types of campaigns? Do you think they work?

Via | Engadget

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