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No matter what you innovate, the iPhone 8 will not beat sales in the iPhone 6



While most analysts are sure that the iPhone 8 will mark a before and after in terms of sales success in the smartphone market , Deutsche Bank has been unmarked saying exactly the opposite and calling for calm.

What's more, in fact they believe that even will not even beat the sales harvested by the iPhone 6 and 6 Plus , which achieved a record sales of 231 million units during the financial year 2015. They have even dared to give figures: Between the iPhone 8, iPhone 7s and iPhone 7s Plus combined is expected to reach only 244 million units.



The causes? Two factors that occurred in 2015 but will not be repeated : Modifying the design of the model to one with the largest screen and the agreement with the China Carrier mobile telemarketer, two specific facts that will not be repeated with the iPhone 8, either Because in the case of the operator it is something external and in the case of the screen, there are already smartphones with screens without borders . But they are not an iPhone.

According to analysts:

"THE CYCLE OF THE IPHONE 6 AND THE 6 PLUS CYCLE IN 2015 WAS A REAL SUPERCYCLE, EVERYTHING WENT WELL"

In addition, they also highlight the importance of the Chinese market and its incredible competition - there is nothing more to remember OnePlus or Xiaomi , who also have no qualms about imitating Apple's iPhone - and that users are taking longer to renew their terminals, With an average of 2.7 years .

However, this is still a speculation of a solvent bank like the German but that in terms of predictions about Apple usually fails more than a shotgun fair . For example, they are remembered for theories like that the iPhone 7 would not include EarPods with connection Lightning EarPods or that the iPhone 8 would not see the light this year.

Via | 9to5Mac
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