Sarahah, the viral social network to which you are going to hook -


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Monday, 24 July 2017

Sarahah, the viral social network to which you are going to hook

Her name is Sarahah and promises to make her talk. In just one week it has already become one of the most downloaded apps on the App Store in Australia, Ireland, the United States and the United Kingdom. However, its origin is from Saudi Arabia. The question is clear: with WhatsApp, Facebook, Twitter, Snapchat and Instagram, what more remains to be done in terms of social networking? Very easy: send and receive anonymous .

Surely you and I have been frozen. The app was developed in late 2016 as a web whose name in Arabic means "frankness" or "honesty", whose initial objective was to have a tool that would help employees provide feedback on their bosses. But obviously, its creator Zain al-Abidin Tawfiq, saw that a whole world of possibilities opened up to him .

Although the beginnings were hard, it soon became viral and expanded through the Middle East without spending a dollar on promotion. After seeing the success, the creator decided to turn it into app, consolidating its virality, reaping the 14 million users with which it counts today.

The basis of its success is simple: in theory, even if people tell their stories, they have some objections when it comes to opening up to issues with people or of different ages, sexes, etc. Needless to say something we are all thinking: with this social network, a priori opens the door to all kinds of harassment and bullying , especially given the success that is having among youth.

Some apps like Instagram and Snapchat provide a source to their users, which in their publications offer the possibility that their followers leave their impressions anonymously through Sarahah.

Tawfiq seeks to make its creation a positive place, but of course, it provides all the tools to achieve just the opposite . In fact, similar platforms like Curious Cat or Ask basically act in a similar way, although they have never managed to become something mainstream.

 Sarahah | صراحة
Sarahah | صراحة
Social Networking

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