The Tesla Model 3 and the Apple iPhone have some things in common -


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Wednesday, 2 August 2017

The Tesla Model 3 and the Apple iPhone have some things in common

The question of whether, and to what extent, cars are like phones has always been on the air over the last few years, since we have seen the nexus of innovation go from the technology we carry in our pocket to what Which takes us along the roads. Formula 1 is an example of technology applied later to street cars . It is obvious now that cars will undergo transformational changes like telephones before them, but how many parallels are there between them?

If you want to see a company doing everything it can to reduce the intricacies of a car to a familiar phone like interface, you need look no further than Tesla and its new model 3. This is the most affordable electric car in the Tesla catalog, As it has the interior more aggressively naked than any manufacturer. There's a 15-inch touchscreen in the middle of the dashboard and a couple of buttons on the steering wheel and that's it. Since the Apple iPhone was the phone that made it first launched a touch screen to do it all, we can see some similarities between the two.

Damn buttons

Before the iPhone, phones had as strong an affinity for physical keyboards as laptops still do. Early prototypes of Android basically resemble BlackBerrys, and Nokia's most advanced smartphones (like the previous 9500 Communicator) and were uncomfortable attempts to marry the familiar. That stage of evolution is where we find today's car interfaces: embracing new technology and tactile interaction, but only partially. The latest luxury sedan, the Audi A8 is a good example of the transition away from the traditional button interface. Like Nokia before, Audi is obviously struggling to abandon the buttons altogether .

The Tesla Model 3 is as clean of buttons as the original iPhone. A touch screen, all your information and how to interact with it. In essence, the Model 3 dispenses with the maximum of buttons, as did in 2007 the original iPhone,

Make technology more affordable

It may seem perverse to claim that the iPhone, which has always been presented and perceived as a luxury phone, has been a device of democratization. But it is true that you can buy and some Apple vendor for three digits and not four, then has access to the latest technology. It is still an expensive purchase for many, but much less than before .

That's the position of the Tesla 3 model today: it's not the cheapest or most practical car you can buy, but it brings Tesla's advanced technologies like autopilot at a lower price . Another similarity: both the iPhone and Model 3 began to roll slowly and with very limited initial quantities. That may seem like a coincidence, but it can also be read as proof of how aggressive each company wants to get its technology out to the masses.

OTA Software Updates

This is not only a feature of Model 3, but Tesla has been a pioneer in it, updates its cars is the same way as Apple with OTA ( Over The Air ) an own feature of the iPhone. Phone and car software used to be static and immutable things, but with faster innovation, quick updates are required . What is new about Model 3 is that it speeds up the software even more, being limited to the only screen. Out of the fantastic concepts, this is the closest the interface of a car has come to the single screen software environment we know of from PCs and their mobile counterparts. Easier impossible.

Charismatic Leader

Tesla CEO Elon Musk has a sometimes clumsy presentation style that is far from that of Steve Jobs, but it is undeniable that both have been ambassadors of great influence for their brands. Even with its hitherto limited sales, Tesla has grown to be an example for electric vehicles altogether, much in the same way that the iPhone has been for mobiles.

The Model 3, and Tesla as a company, is in a very decisive, precarious moment. The company needs to have the trust of its customers, as it works to fulfill the orders (and overcome any unforeseen stumbling that may arise) and that is where a charismatic leader can be very useful . Before Tesla can deliver real cars to people, all it can sell is a vision, and the 325,000 initial preorders for Model 3 have shown that Musk is just as capable of doing that as Jobs at Apple.

Potential to change the world

Silicon Valley companies can often seem pretentious, yet they have a record of producing things that have been culturally and socially transformative on a global scale. It is no exaggeration, then, to say that the Model 3 could be Tesla's iPhone moment, as Johana Bhuiyan of Recode contends. It could be the new mass market product that is needed in the world of automotive.

What we see today is the basis of what Musk and his Tesla team want to achieve: the future they foresee is one in which they would not worry about distracting themselves from driving because they would not have to drive. And when you choose to put your hands on the wheel, voice controls and automated settings would keep the need for visual distractions to a minimum. All of these are things that Tesla would seek to develop throughout the history of Model 3, as well as the most transformative changes from Apple, the App Store and the iSight camera, came in the years following the initial iPhone launch .

It is certainly too early to know if Tesla will succeed, but if it does, it will be due to Model 3 . Like the iPhone before , this car breaks with most of the conventions of its category and opts for a clearly technological approach to a product that until now has been defined mainly by its mechanical qualities.


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