Apple, espabila: Huawei is already the second brand that more mobile sells -


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Wednesday, 6 September 2017

Apple, espabila: Huawei is already the second brand that more mobile sells

Our predictions of a month ago seem to have been fulfilled. According to the latest Counterpoint's Market Pulse research in July 2017, Huawei has outpaced Apple in global smartphone sales in the months of June and July. The August sales are still unknown, but if the upward trend is confirmed, we might see a hat-trick for Huawei .

Peter Richardson, chief research officer at Counterpoint , said: " This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence. The infrastructure of the telephone sales network has grown over the last three to four years. The global scale that Huawei has achieved can be attributed to its consistent investment in R & D and manufacturing, coupled with aggressive marketing and sales channel expansion . "

Richardson also adds: " While this streak may be temporary considering that the annual iPhone update is just around the corner, however, the rate at which Huawei has been growing is significant. However, a weak presence in South Asia, India and North America limits Huawei's potential in the short and medium term, taking second place behind Samsung. Huawei relies heavily on its home market, China, where it enjoys the leading position and operator-centric markets in Europe, Latin America and the Middle East . "

Commenting on top-selling models in July, senior analyst Pavel Naiya noted: " Apple continued to drive momentum with the iPhone 7 and iPhone 7 Plus ; are still the best selling models in the world. OPPO has been one of the fastest growing brands in the world thanks to the popularity of models such as the flagship OPPO R11 and the mid-level A57 OPPO that captured third and fourth points respectively . "

While Huawei rose to be the second largest brand in the world in general, it is surprising to see none of its models in the top ten. This is due to a multiple SKU portfolio that currently lacks a truly charismatic device. While having a diverse catalog allows Huawei to fight on multiple fronts , this does little to build overall brand recognition.

Huawei needs a lot if it continues to gain market share and participation. While Huawei has trimmed its portfolio, it is likely that it will have to rationalize even further its range of products as Oppo and Xiaomi have done, putting all the meat on the steak behind fewer products .

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