Apple Watch dominates the market: goodbye to cheap bracelets - CYDIAPLUS.com

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Friday, 1 September 2017

Apple Watch dominates the market: goodbye to cheap bracelets



Apple Watch has become the most popular smartwatch during the last quarter, achieving a significant market share of 49.6%, according to IDC. In other words, half of the smart watches sold during the summer belonged to the brand of apple bite.

IDC claims that shipments of Apple Watch reached 3.4 million last quarter, well above for example 800,000 Samsung . Garmin ranked third with about 600,000 devices. Anyway, they are still estimates of the consultant, since Apple has not provided data, so although it is widely believed that Apple dominates the market, the numbers oscillate among several analysts in a fork that goes from 2.8 million to IDC's 3.4.


Still, for Apple are a step below Macs, iPhones or iPads, they still belong to the category of "other", which include products like Apple TV, AirPods, Beats, iPods and various accessories. In any case, this category has already reported $ 2.7 billion in the last quarter, with growth of 23% .

During WWDC 2017 Tim Cook was already very optimistic about the figures of Apple Watch , but it has to be taken into account that it moves in the field of wearables, where coexist watches and wristbands of activity, so that although the Apple Watch is the best selling watch, it does not dominate so much in the global where brands like Xiaomi or Fitbit continue to give war.


But watch out because IDC ensures that in the United States the Apple Watch came to surpass in 100,000 units sold to the Xiaomi bracelets , much cheaper but with a much lower functionality as well. According to an IDC analyst:

THE TRANSITION TO MORE INTELLIGENT WEARABLES WITH MORE FUNCTIONS IS A REALITY. FOR YEARS, RUDIMENTARY BRACELETS HAVE SERVED AS A BRIDGE TO SMARTWATCHES AND NOW WE ARE AT A TIME WHERE BRANDS AND CONSUMERS ARE MOVING TOWARDS SOMETHING MORE SOPHISTICATED.

With the Apple Watch 2 in Cupertino bet on continuing to focus the gadget on improving the life and sports habits of its users incorporating more sensors and water resistance and Apple Watch 3 will follow the same trail : have incorporated more sports routines, will have more battery and will be more autonomous regarding the iPhone .

Via | Macrumors

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