IPhone 4 Chip A11 Bionic? Pure marketing - CYDIAPLUS.com


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Sunday, 24 September 2017

IPhone 4 Chip A11 Bionic? Pure marketing

Years ago, in September 2013, Apple introduced its iPhone 5c . It was the first smartphone in the world to have a processor with 64-bit architecture. Many, at the time, called it a simple marketing strategy , including Qualcomm. But the truth is that the processor A7 of the iPhone 5c made things extremely difficult to the competition.

To date, all smartphone processors currently have 64-bit architecture chips. Yes, including all iPhone launched from the iPhone 5s. Apple introduced the iPhone 8, the iPhone 8 Plus and the iPhone X with a new and powerful processor: the Aion Bionic . Is your marketing nomenclature pure? Everything seems to indicate yes.

All this started last year, after the launch of the iPhone 7 and the iPhone 7 Plus , Apple called its new processors "A10 Fusion". Although we could go back a few years back, when Apple added the additional "X" to the name of the processors of their iPad .
The Bionic A11 chip is pure marketing, but it works

Bearing in mind that the word "Bionic" is defined as the science that studies the biological functions of living beings to apply them to the construction of electronic devices or equipment ... it must be recognized that the nomenclature is very well chosen. Apple takes care of every detail of its smartphones. And is that the iPhone X has very interesting functions related to artificial intelligence, facial recognition and augmented reality.

But let's not fool ourselves, it draws much more attention to the name "A11 Bionic" than a simple and boring "A11" . Does this imply that you are going to buy an iPhone X just by the name of the processor? No, but it makes consumers think that the processor is far more powerful than it actually looks like with another nomenclature. It's convoluted, I know, but it's the truth. And Apple is not the first company to employ this strategy, nor is it likely to be the last.

The confirmation comes directly from Apple. The company of the bite apple spoke with The Verge and mentioned that the A11 chip was called Bionic "because they had realized that names like A8 or A9 were not particularly so exciting comparing them with the names of the processors of their competitors" .

Think carefully, what do you like the most? Qualcomm 835? Simply 835? ... or Qualcomm Snapdragon 835?

Via | BGR 

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