It does not matter how late they get and they are expensive: AirPods - CYDIAPLUS.com

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Friday, 1 September 2017

It does not matter how late they get and they are expensive: AirPods



It must be recognized that the AirPods arrived in barges and gullies, months behind schedule, with shipments that took weeks and more, being more expensive than the competition. However, it does not seem to have mattered the least to consumers: according to a report from the NPD firm, AirPods dominate the wireless headset industry without question .

The report explains that more than 900,000 wireless headsets have been sold in the United States, with a staggering 85% market share for Apple's hard shells . A real sweep in front of brands as consolidated as Samsung.


NPD attributes this success to reasons such as "disjunctive price, brand resonance and hype generated with the possibilities of the W1 chip". It is clear that Apple has a halo that induces to buy, but it surprises that the quality of the audio is not a cause to tip the balance: apparently, it would prevail among the users the good synchronization with the iPhone and Siri .

Since its launch in December, getting 85% of the market is a real barbarity , but its great integration with the favorite smartphone of the North American achieves that more than a headset, is an extension of the iPhone.


The unpopular success of the AirPods is seen as a barrier to entry to other competitors, as explained in NPD:

NEW PRODUCTS THAT TRY TO MAKE THEM SHADE SHOULD INTEGRATE DIFFERENTIATIONS IN THEIR CHARACTERISTICS, SOUND QUALITY OR ASSOCIATED SERVICES.


So far, all rumors and surveys have pointed to the AirPods meeting all expectations, achieving 98% customer satisfaction. While Apple has not provided numbers, Tim Cook has said that they have become a "cultural phenomenon . "

At the moment, Apple has already put the batteries to increase its production and take advantage of the pull so that it does not happen to them the same as during the first months.

Via | 9to5Mac

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