The iPhone camera is able to make the cover photos of "Time" -


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Monday, 11 September 2017

The iPhone camera is able to make the cover photos of "Time"

Time Magazine has selected the iPhone as their photographic tool of choice for the upcoming "Firsts: Women Who are Changing the World," a series of cross-platform documentary magazines and an accompanying book with influential women.

As detailed by Kira Pollack, Director of Photography and Visual Company at Time, the magazine hired Brazilian photographer Luisa Dörr to make the shots with her iPhone. With the work showing his native country, Dörr was discovered through his Instagram feed, in which in his biography of which he says: "All the photos made with the iPhone" .

Pollack invited the photographer to apply her unique talent to Time's ambitious documentary series. Armed only with an iPhone and minimal field equipment, such as a rebound reflector, Dörr traveled to the United States to photograph his vision of some of the most influential women alive.

Throughout the year, Dörr used personal iPhone to capture portraits of 46 subjects, including Hillary Rodham Clinton, Oprah Winfrey, Janet Yellen, Selena Gomez, Serena Williams, Melinda Gates, Cindy Sherman and other notable names. An iPhone 5 captured the first images of the series, photos of GM CEO Mary Barra, before Dörr switched to an iPhone 6, 6S Plus and finally the iPhone 7.

In an interview, Dörr explains that because the iPhone is always in his pocket, it allows him to capture great images anywhere , anytime. The alternative is to carry around your world your bulky professional camera equipment. In addition, shooting with an iPhone makes people more relaxed, as the process is less intrusive, says Dörr.

" I like the simplicity of how these images are made, but the best thing is that as a photographer, you feel extremely light and free, almost as if I could take pictures with my hand ," Dörr said. " No noise, gadgets, tools or plugs, just the subject and myself ."

Women appearing in "Firsts," many of which are no strangers to photo shoots, were surprised that Time chose a relatively young photographer with little more than an iPhone, but the results speak volumes. For the "Firts" series, most sessions took between five and ten minutes , and the shortest was about two minutes. Even Apple CEO Tim Cook has echoed Twitter's achievement of Luisa Dörr.

Apple phones are often used in professional photo shoots. Magazines such as Vogue and Sports Illustrated, the latter a publication by Time, have chosen to use the iPhone to get a unique perspective on their subject.

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