Apple's secret plan to remain the most profitable company -


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Tuesday, 3 October 2017

Apple's secret plan to remain the most profitable company

If Apple knows anything, it is not just about making technological devices or innovation. They know like no one that they are a machine to generate income and distribute profits so they have programmed their earnings call for the fourth quarter of 2017 , as indicated on their Investor Relations website.

Apple will announce its fourth quarter earnings on November 2 with a call that will be made shortly after 2:00 pm Pacific time . We can follow it live on its own website.

Apple posted revenue of $ 45.5 billion, with sales of 41 million iPhones, 11.4 million iPads and 4.29 million Mac. The earnings release of this fourth quarter of 2017 will provide a first glimpse into Apple's sales. iPhone 8 and will give Apple directions for the upcoming Christmas season . This guide should be noticeable with the imminent launch of the iPhone X and the supply problems it seems to have.

This is the guide that Apple has provided for its fiscal fourth quarter of 2017:

-Income between 49 million and 52 million dollars .

- Gross margins between 37.5 percent and 38 percent.

- Operating expenses between 6.7 million and 6.8 million dollars.

-Other income - expenses of 500 million dollars .

- Tax rate of 25.5 percent.

They are vertiginous numbers, to tell you the truth. As usual, Apple will broadcast live your revenue call on your website. The call will be held at 2:00 p.m. (Pacific) - 5:00 p.m. (East Coast). In particular, this is the day before the arrival of the iPhone X to the stores .

It will be the iPhone X that will continue to take Apple to the top. And is that although Tim Cook is happy with the sales figures of the iPhone 8, the stores are empty and we all know that the terminal will make a difference , by sales figures, emotion, brand relevance and of course, the margin of benefit. And let's not forget that it costs to make less than $ 350 .

Apple, the most profitable company on the stock exchange in the world, is investing heavily in software and its efforts in new areas of opportunity, including automobiles , are still under development (and in secret).

The upward trend of Apple in the stock market has been spectacular and has allowed the shareholders to take a yield not negligible. To get an idea is enough to remember that $ 1,000 investment in Apple on the day of its release, a distant December 12, 1980, would translate today to $ 359,932 , taking into account for the calculation the revaluation of shares and dividends. Thus, total profitability would reach 35.893% , while the annual profit would be around 17.55%.

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