ORGANIC The App Party brings together 250 mobile app marketing professionals -


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Wednesday, 8 November 2017

ORGANIC The App Party brings together 250 mobile app marketing professionals

ORGANIC "The App Party" held its third edition in Barcelona on October 26th, bringing together more than 250 mobile application marketing professionals from our country. For the third time in a row, ORGANIC is positioned as one of the most important events in Spain in the world of mobile applications.

The goal of this networking party of mobile applications has been to present the latest trends in application marketing , share successful strategies among professionals and promote networking in the mobile applications sector. The event was organized by the marketing agency PickASO and the first performance-based ASO tool in the market, TheTool .

Theme and speakers

In this edition, the third, there have been real success stories of well-known mobile applications in our country and ending the event with a round table. The speakers who participated told what they did to get their applications to be on the front line .

In ORGANIC 2017, companies and speakers of recognized international prestige participated , such as Selma Neira, Customer Success Manager at Liftoff; Guy Uziely, Senior Customer Success Manager at AppsFlyer; Esther Arboix, Growth Manager at InfoJobs; David Cremades, Chief Marketing Officer at From The Bench and Thomas Petit, Growth Team member at 8fit.

To end the day, there was a round table where the discussion forum focused on organic downloads, with the aim of achieving virality . This table was moderated by Caroline Ragot, Strategy Director at InfoJobs and participated: Álvaro Córdoba, Chief Marketing Officer at Badi and Gemma Escribano, Chief Marketing Officer at Wallapop and Xavier Colomés, Chief Marketing Officer at BYHOURS; Marta Ros, Head of Product & Growth at B-wom and Daniel Peris, Founder and CEO of PickASO and TheTool.

The App Party

Once the presentations were completed, the networking party took place in a friendly and relaxed atmosphere . During the party, attendees enjoyed different experiences, raffles and networking activities thanks to Badi, Curler, Atrápalo, UDON, eCooltra, GymForLess, BYHORUS, Gin and Twitts, Shôko, MakeMeReach, Agora and Jägermeister.

ORGANIC has been possible one more year thanks to the sponsors InfoJobs, AppsFlyer, Headway, Verse, Liftoff, Swrve, Publisuites and Atrápalo.

The collaborators of the Gin and Twitts event, Marco Estil, Smybox, Billingham Group, Applause, Badi, 8fit, eCooltra, GymForLess, Jägermeister, Valkiria Hub Space, Shôko, Udon, Petoons, App Promotion Summit, Madrid Mobile Summit, Mobile Weekend, Glovo , Wallapop, Connector, Google, 4FYN and MMA Spain.

As media partners participated iPadizate , Women in Mobile, Andro4All , Trecebits, Marketing4eCommerce, wwwhat's new, Loogic, ADSL Zone Group, iPhoneA2, Mobile Weekend, Applesencia , SoloApp, TICbeat, SplitMetrics, ProAndroid, prnoticias, Wayra, TodoiPhone, EsferaiPhone and MobileFirms.

About PickASO and TheTool

PickASO is the first App Marketing and App Store Optimization (ASO) agency in Spain. He was born in December 2013 in Barcelona as an App Marketing solution for companies, developers and agencies, led by his founders Daniel Peris , Co-Founder & CEO and Miriam Peláez , Co-Founder & CMO. PickASO has 15 workers distributed in the central offices in Barcelona and in the delegations of Valencia and Madrid. Since its inception, PickASO put for innovation and technology development . As a result of this objective, the agency launches in 2017 TheTool, the first ASO Performance-Based tool in the market, fully developed in our country .

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