The 7 conclusions of Apple's overwhelming success -


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Friday, 3 November 2017

The 7 conclusions of Apple's overwhelming success

Apple surprised investors with its best earnings report for the fourth quarter. The scandalous figures dispelled doubts about the iPhone manufacturer's strategy and pushed the company close to becoming the first billion-dollar company in the world.

With the launch of the iPhone X today, Apple CEO Tim Cook had many reasons to be happy during the results conference with investors . These are going to be analyzed later.

Apple is a money-making machine.

Revenues during Q4 came in higher than expected by analysts and Apple is forecasting historical results in the next quarter. Everything is going well for the company at this time , as it works as hard as it can for the largest number of iPhone X units to be available.

Describing Apple's list of recent successes, Cook said everything points to continued growth and a great holiday season this year . " Literally, we're running at full speed, " he said.

Sales of the iPhone 8 are solid.

Shortly after the launch of the iPhone 8 , some reports claimed that the iPhone 7 was already selling more than the new device . Cook dismissed those claims during today's conference, saying that the iPhone 8 and iPhone 8 Plus have been the most popular devices in terms of sales since they were launched.

Apple would not give specific information on whether many units have been sold , or compare the iPhone 8 Plus with the launch of the iPhone 7 Plus. What Cook said is that it was a " positive surprise ".

Apple is not afraid to try new things.

Investors kept trying to get some sort of Apple idea of ​​how many iPhone 8 and iPhone 8 Plus units have been sold, but Cook would not disclose details. In 2017 it is the first time that Apple has made a stepped release .

" We've never done this before, so there's no comparison here ," Cook said of the staggered commissioning. " So let's learn something ."

The iPhone X is not expensive.

Some analysts have worried that the $ 1000 price of the iPhone X meant that a lot of people did not want to buy it . Cook does not see it that way at all, especially if we consider how most of the customers have wanted to update their iPhone through the payment plans of the different telephone companies.

Cook defended the " elasticity of prices " in the iPhone X, which reminds us that in a payment plan, you can get a $ 1,000 telephone for the price of a couple of coffees a day.

Everyone loves the Apple Watch.

The path established by Apple is the portability of its gadgets, however Cook made no mention of specific sales figures. In spite of everything, Cupertino affirms that the sales increased a 50 percent and grew by consecutive quarters.

That's thanks to the new Apple Watch Series 3 with LTE . The launch had a difficult start due to a connectivity error, but that did not stop the sales momentum from being big now .

China is growing again.

China is expected to eventually become Apple's most important market , but growth has been slow in recent years. But at last it is beginning to change.

The iPhone, Mac and iPad market shares grew in China during Q4. " They were more or less similar in all areas ." The decline in Hong Kong was "moderate", but less than in previous quarters .

The first quarter of 2018 is going to be great.

Based on Apple's revenue guidance for investors in the coming quarter, the company believes that this season will be the best of all . With the iPhone X, iMac Pro and HomePod, all upcoming news, Apple is arming itself with its strongest line of new products in years.

" We hope it's our biggest quarter in history ," Cook said.

The long queues currently meander around Apple stores around the world and perhaps this is a symptom of everything we just told you .

What do you think? Apple has done it again?

Via | cultofmac

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