Apple confirms purchase of Shazam for 400 million dollars - CYDIAPLUS.com

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Wednesday, 13 December 2017

Apple confirms purchase of Shazam for 400 million dollars



The brand of the apple confirmed on Monday the agreement with Shazam, so definitely, Apple buys Shazam for an amount of 400 million dollars (about 339.7 million euros), price assigned according to Recode. Shazam's renowned music, film and commercials application has more than 100 million users every month. Since the launch of this App in the store, Shazam has remained afloat and very consistently, standing out as one of the most popular apps for iOS. Today, this app is used by hundreds of millions of people around the world, and on different platforms.


Finally Apple buys Shazam


The value of the transaction has been approved well below the one billion dollars in which the application was evaluated in 2015. Shazam and his talented team have finally joined Apple. The duo Apple Music and Shazam fit perfectly, since they share the passion to discover new music and to offer magnificent musical experiences to our users. "We have big plans in mind, and we hope to combine them with Shazam once the agreement we closed today is formally approved," Apple spokesman Apple said.

"We are thrilled that Shazam and his great team are joining Apple," an Apple spokesman told The Verge, adding that both companies share "a passion for music discovery and the ability to offer great music experiences to our users." "


Also, the application team for smartphones and computers was enthusiastic about the acquisition, despite being far from the value with which Shazam was evaluated, much due to the revenues of just 54 million dollars in 2016.

Despite the low recipes, Shazam can help Apple in several ways, being the most obvious through Apple Music, with the Shazam team to help improve the service experience and with a deeper integration with the iOS, being the music and the sound recognition of Shazam already integrated with Siri.

Apple is probably interested in Shazam's augmented reality technology, since the application has visual recognition technology and an AR platform for brands that can help in the development of a Google Lens- type resource and improve its ARKit efforts .

The agreement is pending the formal regulatory approval, but surely must be finalized in the coming weeks.

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