Bad week for the technological Giants in Europe, anticipates problems in 2018 -


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Friday, 22 December 2017

Bad week for the technological Giants in Europe, anticipates problems in 2018

With a wave of announcements and regulations across the European continent, technological giants in Europe predict problems for 2018. They indicated that there will be a continuous monitoring to Silicon Valley during the next year. On Wednesday, the Court of Justice of the European Union ruled that Uber Technologies Inc. should be regulated as a transport service, which constitutes a blow to the company's attempts to avoid taxi rules and licensing requirements.

The last 36 hours have reinforced Europe's role as the toughest police against the technological Giants in Europe.

The decision of the court comes after the convincing statements made on Tuesday by the main German and French regulators in relation to the technological Giants in Europe. Andreas Mundt, the main regulator of competition from Germany, attacked Facebook Inc. in connection with its misuse of user data.

On the other side of the border, the French privacy regulator caused Facebook another headache, giving its WhatsApp messaging application a month to stop sharing data with its parent company, and even last Friday, the Italian authorities They ordered Inc. to pay 100 million euros (US $ 118 million) to end a tax investigation on tax evasion.

The announcements culminate a year in which the European authorities have fought against the technological Giants in Europe, pointing among others, to Silicon Valley. Some of the most notable clashes were Apple's dispute with Ireland in 2016 over the decision to pay US $ 15,000 million in back taxes; the blow to Google of Alphabet Inc. with a record $ 2.8 billion fine for shopping ads; and the investigations that had to face Facebook, Twitter Inc. and YouTube for the dissemination of extremist content and hate speech.

Perhaps the most disturbing example of the growing distrust of European governments towards technological Giants in Europe came in September, when European Justice Commissioner Vera Jourova called Facebook "a highway for hate" and revealed that it had eliminated its personal account in that social network. These are some of the battlefields that lie ahead next year:

Google faces more antitrust sanctions related to its software for Android phones and its dominant position in online advertising.

A court will decide whether Uber should lose its taxi license in London, the company's largest European market.

Facebook, in addition to the additional antitrust scrutiny, will face more pressure to crack down on false information and other harmful content on its platform, as well as Twitter and YouTube.

The new privacy rules that will come into force in 2018 will give regulators in each European country more authority to fine technology giants in Europe for inappropriately collecting or sharing user data.

While supporters of regulation say that Europe is doing much-needed control over the power of technology giants in Europe and the world, industry advocates say it undermines the region's attempts to produce its own technology companies. world influence. "This is a blow to the EU's ambition to build an integrated digital single market," the Computer & Communications Industry Association, an industry group, said after the resolution on Uber.

What is not clear is the impact that Europe's actions are having. Apple, Amazon, Alphabet and Facebook reported record results in 2017, demonstrating that companies' business models are healthier than ever, despite new fines and regulations.

"There is also growing pressure in the US. to treat the big technology companies more aggressively, but it is not clear if that effort will be successful, "said Michael Carrier, co-director of the information policy organization Rutgers Institute for Information Policy and Law in New Jersey. "The biggest risk to Silicon Valley could be if the European approach is imitated." said Carrier.

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