Xiaomi can not use the "My Pad" brand because it looks like "iPad" - CYDIAPLUS.com


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Wednesday, 6 December 2017

Xiaomi can not use the "My Pad" brand because it looks like "iPad"

The Chinese company Xiaomi created an entire business empire by copying Apple's ideas. We have seen all kinds of elements both at the hardware level and at the software level that have been clearly inspired by the iPhone, iPad and iOS .

We have seen product launches with similar marketing, web pages and even Android themes inspired by iOS. But, probably, the clearest example of plagiarism is in the iPad mini clone known as "My Pad".

From Xiaomi they wanted to register the trademark for that nomenclature , but Apple took legal action, and the apple company bite seems to have won the first judicial battle ...
Xiaomi may not be able to continue using the "My Pad" brand

The Xiaomi Mi Pad, initially, was sold only in China . But the Chinese company has plans to expand its products internationally. Apple denounced the use of this mark in the Intellectual Property Office of the European Union (EUIPO for its acronym in English).

Now, according to Reuters , Apple has won the case:

    "The second most important court in the European Union, the General Court, has ruled that the Mi Pad brand should not be registered because consumers may be confused by the similarity of signs."

From the Court they think that the presence of the additional letter "m" of My Pad is not enough to differentiate both products . Taking into account that visually it is about two very similar tablets.

We are facing a partial victory for Apple because it does not prohibit the sale of Xiaomi's Mi Pad products in Europe or anywhere else. It only prohibits the registration of said trademark in Europe.

However, Xiaomi can counterattack by an appeal in the Court of Justice of the European Union, the equivalent to the Supreme Court of the United States. How will this legal battle end?

Source | 9to5mac 

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