Goodbye advertising: Safari does not want ads on your iPhone -


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Thursday, 11 January 2018

Goodbye advertising: Safari does not want ads on your iPhone

With the arrival of iOS 11, the Intelligent Tracking Prevention techniques were deployed on iPhones, whose main objective is to prevent advertising firms from massively tracking users' web browsing habits. This new feature also reached macOS High Sierra 10.13 with what we could say that Apple has begun its fierce fight against advertising in Safari.

Intelligent Tracking Prevention in English , is supposed to be enabled by default in iOS 11, but you can check it yourself from the Safari options in the Settings. Once there you must check that the option "Prevent tracking between sites" is activated. In macOS High Sierra you must access the Privacy and check the option "Prevent tracking between sites."

The objective of the company that runs Tim Cook seems more than clear, and is none other than getting the ads disappear from Safari . This undoubtedly complicates very much the future of many advertising agencies, which with the arrival of anti-tracking techniques have already quantified a net negative impact of 22% for this next 2018.

    "Blocking cookies in this way will open a gap between brands and their customers, and will make advertising more generic and less timely and useful"

This is the opinion of most advertising agencies, which see how their business is in danger with the systems introduced by Apple in Safari , which could soon begin to reach other web browsers. In addition, the position of Apple seems clear in this regard, defending at all times the right to privacy of users .

At the moment Safari no longer tracks the websites we visit , or at least it does not do it in an "aggressive" way as it did so far, and maybe in the near future we can see a web browser without advertising, which would mean a great relief for users, but a major blow to a huge industry.

Do you think the day will come when we can use Safari without advertising? . Tell us your opinion in the space reserved for comments on this post or through any of the social networks in which we are present.

Via | macrumors 

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