How the iPad Pro killed the tablet: the iPad leads a sector wounded to death - CYDIAPLUS.com

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Friday, 23 February 2018

How the iPad Pro killed the tablet: the iPad leads a sector wounded to death



It is a fact: the tablets are sold less and less and it is not surprising that they had a date of extinction increasingly next beset by the growing trend to larger mobiles or even hybrid computers.

However, in that generalized debacle, Apple and its iPad Pro hold the type , getting that of every 4 tablets sold in the market, one is the apple bitten.

As explained by the latest IDC study published by Patently Apple , for us to get an idea of ​​the fall, only in the fourth quarter of 2017 were sold 13.1% less than in the previous year, reaching the figure of 10.6 millions of tablets.


Do not say tablet, say iPad Pro 


For its part, Apple also feels the blow and sells 1% less than in 2016 , a reduction more acceptable than 5.2% of Samsung. And worse are the Amazon or Lenovo crashes.

An important point: if you do not see the Microsft Surface in the list is not because it has been overlooked on purpose, is that the innovative gadget Redmond has not even reached the 487,000 units of Huawei, the fifth manufacturer on the list.

But it's not all bad news. Apple sells a little less, but its market share grows : in the last year it goes from 21.1% to over 24%. That is, if before 1 of every 5 tablets sold were from Apple, now it is 1 out of 4.

It seems that the idea of ​​Apple to professionalize your tablet , guiding it for work and giving it premium features such as a screen with higher quality and more power - even surpassing the MacBook in this aspect - has gone well.

And it is precisely the low cost tablets that fall the most : people would no longer need a weak tablet for something that a smartphone can do.


Also, considering that Apple is launching increasingly expensive products, Cupertino has barely noticed the blow in terms of income .

Daniel Goncalves, senior analyst at IDC, explains it this way:

    The benefits continue to grow among the major manufacturers. The good performance of Apple and Samsung - the two main brands in the western market - represent 40% of the total volume, reflecting the preference of consumers towards products that offer better experiences and greater durability.

Recently Tim Cook himself took to the chest by the sales of the iPad Pro , ensuring that they had already three trimesters growing in revenue thanks to the strength of the iPad Pro .

Also, considering that Apple is launching increasingly expensive products, Cupertino has barely noticed the blow in terms of income .

Daniel Goncalves, senior analyst at IDC, explains it this way:

    The benefits continue to grow among the major manufacturers. The good performance of Apple and Samsung - the two main brands in the western market - represent 40% of the total volume, reflecting the preference of consumers towards products that offer better experiences and greater durability.

Recently Tim Cook himself took to the chest by the sales of the iPad Pro , ensuring that they had already three trimesters growing in revenue thanks to the strength of the iPad Pro . 

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