If Apple wants to sell more iPhone, it should do 5 things - CYDIAPLUS.com


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Saturday, 3 February 2018

If Apple wants to sell more iPhone, it should do 5 things

The new iPhone X is not selling as well as the company would have expected. The latest market analysis suggests that the demand for the product is very low , so something is failing in the company's marketing strategy.

It could be due to its high price , or maybe it is related to the benefits of the terminal, among other factors. But it is worth discovering what Apple could do to boost the sales of its iPhone in the market.

In this article we will look at 5 things that Apple could do to solve the sales failure of its iPhone X.

Lower your price 

Obviously, if Apple wants to sell more iPhone X, they should lower their price. It is the simplest and simplest. We do not say that the iPhone X goes from 1,000 to 500 euros, but a reduction of 100 euros or even 200 euros would multiply the sales considerably.
A larger screen

Smartphones tend to be increasingly larger, which explains the high demand for iPhone "Plus" models. Although the iPhone X has a bigger screen than the iPhone 8 Plus , some users think that it can still be even bigger . Especially in the China market.

More exclusive features

The exclusive features of the iPhone X, such as the Animojis or Face ID, do not seem enough to justify its high price . They are not a sufficient reason to spend 1,000 euros on a mobile phone.

The company of the bitten apple has lost a golden opportunity to sell much more. Apple is characterized by offering a closed ecosystem so that consumers only buy their products . For example, its AirPower wireless charging dock has not yet hit the market, and consumers have already opted for other alternatives. But there is much more, Apple could offer subscriptions to Apple Music, Beats helmets, AirPods, adapters, etc., to improve iPhone X sales.


Finally, Apple could use strategies to encourage sales of the iPhone X as special discounts with carrier companies and other premium services. Without a doubt, this associative collaboration would work like a charm.

Via | iDropNews 

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