The evolution of Apple's apple logo since 1976 -


Post Top Ad

Post Top Ad

Sunday, 25 February 2018

The evolution of Apple's apple logo since 1976

To this day, there are few people who do not know the iconic logo of Apple's bitten apple. This logo is, in fact, one of the most recognizable in the technology sector.

But the design of the Apple logo has changed a lot over the last three decades. In this article we will talk about the evolution of the logo of the bitten apple since 1976 , the year of its birth.

The evolution of the logo of the bitten apple hides some secrets, mysteries and very curious data that are worth knowing. Do you want to know who designed each logo? Or for how many years did each logo remain active? Would you like to know why it is a simple apple?

The apple of Newton: 1976

The company's first logo was created by Apple Computer co-founder, Ronald Wayne . He joined the firm in 1970, six years later he created a curious black and white logo depicting Isaac Newton's theory of gravity.

In the logo we see Isaac Newton sitting under the shadow of a manzanero, reading a book, and we see an apple about to fall. This image represents the company as Newton, the man who revolutionized science with his discoveries about gravity. The apple, then, would represent technology.

On the other hand, this curious logo in black and white also included an appointment around its frame. The quote goes like this: "Newton ... a mind that will always travel through the strange seas of thought."
The apple of the rainbow: 1977 - 1998

Curiously, the Newton logo had a very short journey in the company. A year later it was replaced by the logo of the rainbow apple . And this is where the controversy comes in, because many people think that Apple Apple is directly related to the hippie era of Steve Jobs , while others think that it is the apple of Adam and Eve , and others attribute it to the revolution of Newton . For his part, Steve Jobs simply commented that he changed the logo because it seemed too old and arcane.

The multicolored Apple logo was created by graphic designer Rob Janoff , probably under the supervision and guidance of Steve Jobs. The logo consisted of an apple bitten with horizontal stripes of blue, purple, red, orange, yellow and green. This logo debuted a little before the official launch of the Apple II , the world's first computer with a color screen.

According to the designer Rob Janoff, the position of colors does not follow a specific pattern or any other hidden reason. But yes, Steve Jobs wanted the green color to be on the top of the apple leaf.

Jean-Louis Gassée, former Apple executive and founder of BeOS, could not have defined better the creation of this logo:

    "One of the great mysteries for me is our logo, the symbol of lust and knowledge. All mixed with the colors of a rainbow in an incorrect order. You could not dream of a more appropriate logo: lust, knowledge, hope and anarchy. "

The shift towards minimalism: 1998 - 2018 

In the relative period between 1998 and 2018 Apple has changed its logo several times. He went from a blue apple to an apple in black. Later the company introduced slight changes of design with diagonal lines crossing the apple and some greyish sparkles. But in the end minimalism has ended up triumphing.

At the beginning of 1998, after the return of Steve Jobs to the company, at that time CEO of Apple changed the logo again in order to send a clear message to both its employees and the technology market: Apple was ready to Come back with strength and revolutionize the world.

That was when Apple put aside the logo of the rainbow to place in their products a bluish logo that gave a more futuristic feel. A little later, in 2003, Apple stylized a bit of the logo of the bitten apple with a more minimalist appearance, in black. 

Finally, the company changed its appearance again with a metallic gray tone and including a diagonal line and eliminating its shadows. But today, the Apple logo has regained its minimalist appearance , but in a much softer gray.

Via | Wikipedia 

No comments:

Post a Comment

Post Top Ad