The Apple Watch will have much more than 15 minutes of fame in the coming years -


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Thursday, 22 March 2018

The Apple Watch will have much more than 15 minutes of fame in the coming years

After a somewhat timid market launch, it seems that finally 2018 will be the year of takeoff of smartwatches in general and Apple Watch in particular . So much so that according to the IDC consultant, this year its sale will grow by 15.1% reaching 132.29 million units sold.

From now until 2022 it is expected that it will grow 13.3% annually, achieving the level of 219.4 million devices sold only in 2022 . Of course, that each time is more adjusted to consumer tastes in health and fitness and that is independent of the phone are features that will make it possible.

Jitesh Ubrani, senior researcher at IDC, explains:

    In the present, the use destined to fitness is the star, although the possibility of paying and messaging are beginning to take off. The incorporation of cellular connectivity and uses for streaming music or more health sensors will be key to the success of smartwatches.

Does this mean that the most basic wearables like the Xiaomi Mi Band 2 have the hours counted? It seems that no: the market has enough alternatives and potential customers for all. The generalized challenge is to ensure that, in addition to seeing them as a clock, users begin to trust their additional functions. That is the hook of entry into the world of smartwatches.

According to the director of the research area of ​​wearables, Ramon T. Llamas:

    The hunger for activity wristbands and basic watches will continue there. Both products have gained popularity for users who purchase such a device for the first time, thanks among other things to its simplicity and its low prices. In addition, they will achieve new audiences thanks to digital security solutions or those users who prefer a more traditional and simple design.

With watches and smart wristbands, the other wearables in the market will achieve a very residual market share, although they will continue to grow over the next few years. Especially interesting are the hearing devices and smart clothes , although the latter focuses more on professional athletes.

Among the market trends there is a clear: more features but also a generalized price rise with them .

The wearable sector has a leader: the Apple Watch

Almost half of all smartwatches sold in 2017 were from Apple , which means that the Apple Watch and their respective models are the absolute leader of the sector .

After Apple, Fitbit - which has finally changed its format to clock to the detriment of the activity wristbands that brought it to fame -, Garmin and the Wear OS, which also grow slowly as the sector does. Even children's watches increase their sales, although in this case all the cake is taken by Chinese manufacturers.

As we have previously commented, basic wearables will continue to have their audience and will continue to grow as well, especially in emerging markets. The expectations for them are overwhelming: 22% of the wearables sold in 2022 will be low cost, but lower than the current, where they achieve a market share of 36%. Logical on the other hand: users who have already tried the benefits of this gadget will look for more advanced and expensive devices .

Regarding hearing wearables, in 2022 it is expected to sell 13.3 million, with an increase of 48% compared to 2022. Among the characteristics responsible for this rise are voice aids, hardware development and the growing taste for headphones Without cable. Of course, Apple's AirPods also enjoy a privileged position in this market .

Intelligent clothing will rise from 2 to 5.3% in 2022. Beyond the Li-Ning or Under Armor shoes, other well-known brands will be launched to this market as they seduce the professional athlete . 

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